To be eligible for reimbursement, all Seminars and Events must be free of charge to attendees. These activities require Apple National Field Manager or Apple National Sales Manager prior approval on events exceeding $5,000 in total. Be sure to get an AppleLink or a letter approving the activity from your Apple National Field Manager or Apple National Sales Manager before initiating a Seminar or Event activity.
ELIGIBLE ACTIVITIES:
Apple-sponsored symposium, seminar, or event done in conjunction with the Reseller (e.g., Apple Market Center Seminars).
Trade shows (e.g., booth or seminar).
Seminars sponsored by Reseller, featuring or incorporating Apple product.
NOT ELIGIBLE:
Employee salaries for any aspect of the seminar or event.
Reseller sponsorship of entertainment, including professional or local sporting events or games.
Use of sky boxes or greens fees.
REQUIREMENTS:
Seminar or event must be targeted toward the promotion of Apple platform, product, or solutions.
Seminar or event must include Apple product information or product demonstrations.
Seminars and Events literature must meet Merchandising and Collateral requirements.
Seminars and Events advertising must meet Print Advertising requirements.
Seminars and Events mailings mist meet Direct Mail requirements.
Materials must include the Authorized Reseller logo, as outlined in Apple Positioning.
Materials must include Apple trademarks or credit lines, as outlined in Apple Positioning.
REIMBURSEMENT:
100% of seminar or event advertising, invitations, materials, and handouts.
If the seminar or event has multiple products featured, the total amount will be:
prorated for the Apple portion if the other products are
hardware.
prorated for the Apple portion if the other products are
software, and Apple is less than 50%.
100% if the other products are software, and Apple is more than 50%.
100% of travel, food, and lodging.
100% of production costs for seminar and event materials or signage.
100% of trade shows, including booth cleaning, exhibitor fees, space rental, booth rental, electrical set-up, tear-down.
100% of licensed security firm for shows and events where Apple presence is at least 50%.
100% of guest speaker fees (including travel and lodging). Does not include Reseller employees.
100% of A/V equipment rentals.
100% of food and non-alcoholic beverages (including catering/serving fees).
100% of facility rental; if held at a location other than the Reseller's premises.
WHEN SUBMITTING A SEMINAR OR EVENT HOSTED BY RESELLER CLAIM, YOU MUST INCLUDE THE FOLLOWING:
Itemized invoices from primary suppliers for reimbursable expenses.
Proof of activity (e.g, original samples, seminar or event materials, etc.).
Apple National Field Manager or Apple National Sales Manager must sign Claim Form to signify prior approval, if total cost exceeds $5,000.
SEMINARS AND EVENTS ATTENDED BY RESELLER
ELIGIBLE ACTIVITIES:
Apple-sponsored symposium, seminar, events or programs.
Apple-dedicated trade shows (e.g., MacWorld).
Industry association membership fees.
NOT ELIGIBLE:
Reseller attendance at professional or local sporting or cultural events.
Employee salaries while traveling or attending seminar or event.
No-show or cancellation costs for seminar or event.
Greens fees.
Customer travel expenses at seminars and events, except dedicated industry events.
REQUIREMENTS:
Must be an Apple-sponsored or Apple-dedicated sales, service, or support seminar or event.
Trade shows, industry events, or conferences must be 100% Apple dedicated.
REIMBURSEMENT:
100% of conference registration and membership dues (e.g., ABCD).
100% of travel, food, and lodging for Reseller employees only.
100% of entrance/registration fees and travel to industry events (e.g., MacWorld). Limited to a total of twenty (20) attendees per location, per calendar year. Employees and/or customers are eligible.
WHEN SUBMITTING A SEMINAR OR EVENT ATTENDED BY RESELLER CLAIM, YOU MUST INCLUDE THE FOLLOWING:
Itemized invoice from primary sources or travel receipts.
SERVICE AND SUPPORT
ELIGIBLE ACTIVITIES:
Apple CPU and/or CD dedicated to service business operations (e.g., running ServiceSource™, AppleLink, Technical Information Source™, or AppleOrder™). One per location.
Apple-produced manuals or CDs.
Service certification course fees or Support training (see Training Attended by Reseller).
Software or hardware diagnostic tools purchased from Apple only.
Take-Apart Tools.
Service management software application running on the Macintosh platform.
Service contract business literature.
Apple Technical AnswerLine™ subscriptions for internal support staff.
Support business literature.
AppleLink (including monthly fee and long distance charges).
NOT ELIGIBLE:
Service parts inventory, replacement parts, or performance-specific adjustments.
REQUIREMENTS:
Activities focused on the delivery of service and support of Apple product to end users.
Improvement of the performance of Reseller's staff in the service or support of Apple product during pre- and post-sale activities.
Must be 100% Apple dedicated.
Must meet Seed/Demo/Training Unit requirements.
Service and Support literature must meet Merchandising and Collateral requirements.
Service and Support literature must meet Print Advertising requirements.
REIMBURSEMENT:
100% of items purchased from Apple's confidential price lists.
100% of one Macintosh-based service management software application per servicing location.
100% of one Apple CPU and/or CD dedicated to service business operations per location, per calendar year.
WHEN SUBMITTING A SERVICE AND SUPPORT CLAIM, YOU MUST INCLUDE THE FOLLOWING:
Itemized receipt for purchases from primary suppliers.
Copy of phone bill with AppleLink access charges highlighted.
Copy of service management software application documentation stating Macintosh compatibility.
TELEMARKETING
ELIGIBLE ACTIVITIES:
Pre- and post-seminar event follow-up.
Follow-up calls for product literature mailings.
New customer prospecting.
NOT ELIGIBLE:
In-house telemarketing.
Employee salaries.
REQUIREMENTS:
Must be 100% Apple-dedicated activities (e.g., sales, promotions, seminars, events).
Must use a licensed telemarketing company or research firm.
REIMBURSEMENT:
100% of scripting for telemarketers.
100% of customer list rental/purchase.
100% of cost of telemarketing activities performed by telemarketing company or research firm.
WHEN SUBMITTING A TELEMARKETING CLAIM, YOU MUST INCLUDE THE FOLLOWING:
Itemized invoice from primary suppliers.
Proof that licensed telemarketing company or research firm was used.
Proof of activity (script, etc.).
TRAINING HOSTED BY RESELLER
Training that is Apple-dedicated, free of charge, and is attended by Reseller employees or end-users.
This activity requires Apple National Field Manager or Apple National Sales Manager prior approval on events exceeding $5,000 in total. Be sure to get an AppleLink or a letter approving the activity from your Apple National field Manager or Apple National Sales Manager before initiating a Training activity.
ELIGIBLE ACTIVITIES:
Apple-developed or sponsored training for Reseller employees.
Apple-developed or sponsored training for end users.
Reseller-developed or sponsored training for Reseller employees.
NOT ELIGIBLE:
Reseller-developed training for end users.
Training courses hosted by Reseller where a fee is charged.
3rd party or Reseller-developed professional development training, such as sales training, negotiation skills, and time management.
REQUIREMENTS:
Training materials must include the Authorized Reseller logo, as outlined in Apple Positioning.
Training materials must include Apple trademarks or credit lines, as outlined in Apple Positioning.
Training must include Apple product information or incorporate the use of an Apple product.
REIMBURSEMENTS:
100% of training materials for classroom use.
100% of travel, food, and lodging for employees only.
100% of guest speaker fees (including travel and lodging).
100% of A/V equipment rentals (see Seed/Demo/Training Equipment for other reimbursement information).
100% of food and nonalcoholic beverages (including catering/serving fees).
WHEN SUBMITTING A TRAINING HOSTED BY RESELLER CLAIM, YOU MUST INCLUDE THE FOLLOWING:
Itemized invoices from primary suppliers.
Original samples of all Reseller-produced training materials.
TRAINING ATTENDED BY RESELLER
ELIGIBLE ACTIVITIES:
Apple COMPASS training tools.
Apple-sponsored sales, service or technical training. (See AppleLink or the Apple Training Support Course Catalog for a current list of courses.)
Apple Training Alliance (ATA) training.
3rd party certification or technical training dedicated to Apple (e.g., networking or integration).
NOT ELIGIBLE:
No-show or cancellation costs.
3rd party professional development training, such as sales training, negotiation skills, and time management.
REQUIREMENTS:
Apple or 3rd party certification or technical, product or integration training with a minimum of 50% Apple focus.
Reimbursements:
100% of travel, food, and lodging for employees only.
100% of registration fees.
WHEN SUBMITTING A TRAINING ATTENDED BY RESELLER CLAIM, YOU MUST INCLUDE THE FOLLOWING:
Itemized invoice from primary suppliers.
Proof of attendance (certificate of completion from Instructor).
